Since the duo iPhone 6 and 6 Plus launch, Apple has sold a record number of 180 million iPhones in just one year. Whether they can repeat that performance with duo iPhone 6s - announced on 9/9 will come here - or not?
The data showed large screen helped sales of the iPhone 6 to 36% higher than the iPhone 5S achievement and 5C established in 2013, though 5S also owns a completely new feature is the sensor pattern hand.
Every two years, new redesigned Apple iPhone once. In the intervening years - such as 2015, the company has not changed in appearance but adds new features to attract users. This year, almost certainly improved camera and touchscreen Force Touch force will be two additional features.
However, analysts were quite skeptical about the prospects of the duo iPhone this year. Analyst Gene Munster of Piper Jaffray said that the two new features are not enough to restore growth rates above 36% impression. Instead, he made an extremely modest anticipated growth was 4%. Many iPhone users will not upgrade to 6 6s, by simply contract 2 year subscription service with their home networks unexpired. "Often, smartphone users will spend 2 years and then change the new machine. The exception there, but not many," the expert stressed.
Some experts also expressed optimism. According to them, the fact of the past year have shown, every life after re-selling iPhone than previous generations, it is true that the transformed version of the design caused greater excitement.
But Munster an ink maintains the view that iPhone 6s will not be selling like hot cakes. Since the time of expiry of the contract, rather than new features, is the biggest driving force behind the decision to plant life.
Since the first-generation iPhone launched in 2007, Apple has sold more than 750 million iPhones. This year, according to well-informed, iPhone 6s and 6s Plus will own 12MP camera with 4K video recording capabilities, powerful new A9 chipset and faster, the pressure sensitivity feature complements Force Touch screen.
Those worries as Gene Munster no less, especially on Wall Street. For the first time since 2007, the share price fell 6.2% Apple eve of the launch of new iPhone. "Apple has not brought convincing reason for users to upgrade and maintain the treadmill for iPhone", an investment fund comment.
"The improvements this year can not create a boom for the market", experts agree Benedict Evans. But the general director of Apple Tim Cook with still reassure investors in one last meeting in July, that "there are still many, many more years of growth" for the iPhone, and that "space to continue shining creation, improvement is still very much ".
Tim Cook's figures also revealed, with only 27% of iPhone users to upgrade to the iPhone 6 and 6 Plus only, so in theory, 73% of the remaining users can still choose the iPhone Plus 6s and 6s . Analyst Ben Wood shared with the Financial Times that Apple customers are loyal celebrity. "Once you've used it very little abandon. Anyone taking iPhone 4S or 5 almost certainly will be upgraded".
The size of the stadium Civic Auditorium this year up to 7000 seats, suggesting that the next event will monumental 9/9 in Apple's history so far. Many possibilities besides the iPhone, Apple also announced a series of other products in its portfolio as Pro 12.9 inch iPad, Apple TV ... But everyone understood that the focus of the event - nothing else - is the iPhone. "Their number one priority has to be to maintain growth momentum of the iPhone. All other things are behind," said Ben Wood concluded.
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