American "lost" Chinese e-commerce



Online retail sales in China are forecast to reach $ 500 billion in 2016, 3 times the US.


eMarketer, the market research firm No. 1 in the world, has just published a report on the growth of e-commerce worldwide, which confirmed the online retail sales in China will have the largest scale world, outstripping rivals are American.

Specifically, eMarketer believes that by 2016, total revenues from online sales in China will hit 500 billion.

Online retail market in the US, in 2016, eMarketer estimates a size of about 75 billion dollars.

Cause astounding growth of China's retail market, is due to "the Chinese are adopting flexible technology than the US" - eMarketer quoted analysts said Peart Monica.

"Chinese people increasingly access the Internet and use online shopping services more," Peart said Monica.

Online shopping habits of the people of the two countries also differ, according to Monica Peart, while the Chinese have a habit of shopping via mobile phones, the Americans use computers.

"The telephone shopping will save time and can take place anytime," Peart said Monica.

Major online shopping habits over the phone is the answer to the success of the distribution and marketing of products of Xiaomi phone, Monica Peart for example.


Electronic Commerce of China forecast US 3 times in the future
EMarketer report also shows that online shopping needs in the rural areas of China is growing strongly. And this is a potential growth area of ​​e-commerce activities in China.

According to calculations by eMarketer, Alibaba - a company whose revenue from e-commerce, China's largest - being able to find nearly 75 billion dollars in rural areas in 2016.

Although in 2015, the Chinese economy is slowing down development, but revenue from online retailers in the first 6 months of the year rose nearly 40%, 3 times the US.

According to data from the Bureau of Statistics of China, the first 6 months, revenue from e-commerce activities in the country is 265 billion dollars. It is worth noting that sales increased in all commodities.
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