"It's not a problem that there is no transparency issue can not provide information to the competitors of us know deep about a product that we have worked with both enthusiasm".
Apple has announced financial report Q3 / 2015 with total sales last up to 49.6 billion, while the amount of cash that the company is holding on to a record number 203 billion. However, the company achieved sales but still lower than expected and not leave much impression.
There is a detailed financial report is widely referred to as Apple Watch sales. It is unclear what reason the company has not announced Apple Watch sales in the last quarter. Despite Apple said sales Watch actually better than expected, and even higher than the iPad sales in the first 9 weeks.
However, Bloomberg has quoted interpretation of CEO Tim Cook said the cause does not publish sales Apple Watch - the first new product since Steve Jobs died in 2011.
Tim Cook said: "It's not a problem but a matter of transparency can not provide information to the competitors know deep about a product that we have worked with both enthusiasm".
Apple's Steve Jobs as time, each report iPhone sales of 270,000 units the first quarter 3/2007, ended on 30/6, although the iPhone was sold from day 29/6. And then, the iPhone has strong competitiveness in the market and emerge as one of the smart phones have made the history of the mobile industry.
Similarly, reports of sales of the first iPad under Steve Jobs also reached 3.27 million units. And this is a completely new device of Apple at the time.
Cook said: "Apple Watch quantity sold is higher than the amount of the original iPad or iPhone when released.". The first generation iPhone is not hard to beat when the new launches in 8 years ago, Apple was only a relatively small company in the US to sell only 1.19 million units in the first quarter in the US, while have a few months later, the company began a global release.
And with iPad, the device's first tablet Apple has been released on 3/4/2010 and the same starting point near the winch Apple's first quarter. Meanwhile Apple Watch was released in late April this year. That means that even Apple Watch defeat of iPad sales in just two months. And so, maybe Apple has sold more than 2.18 million vehicles Watch to beat the first-generation iPad.
In the last quarter, sales under the category "other products" including Apple Watch has increased to $ 2.6 billion, up from $ 1.7 billion the previous quarter.
Tim Cook said, Watch sales may even increase it more. Cook has revealed an accessory helped narrow the gap in sales between other devices. Assuming revenue from other equipment portfolio after deducting revenue from Watch, fell to the equivalent percentage of revenue same period last year, about 7%, it can be surmised that sales Watch may reach the figure reached $ 1.1 billion.
Meanwhile, continue to assume Watch obtained the average selling price of US $ 400 to calculate we can guess the numbers that Apple may have sold in the past two months was 2.75 million units.
Problem publicly release such numbers is not the way to help the competitors. Because, in 2014, all of Apple's competitors have only sold about 6.8 million smart watches.
Fortune magazine recently issued an analysis estimated sales of Apple Apple Watchh quarter 3/2015. As of 19/7, Apple may have sold about 4.07 million units. While another analysis of Experts like Turley Muller, who runs the blog Financial Alchemist expected, Apple may have sold less than 3 million shares (approximately 2.85 million units).
Apple probably will not release sales Watch by fears of a fiercely competitive race will take place soon. Under Jobs, Apple embraced just need to beat the competition and customer satisfaction. However, under Tim Cook seems this principle will be difficult to be implemented fully.
Cook also said that Apple Watch is not regarded as a genuine alternative products reliably any products made up the foundation for Apple as the iPhone or iPod.
Since Steve Jobs died, Apple seems so empty without actually changing the lives of people and make up a new trend. Although the company has been successful with the iPhone, iPad so far, but all that growth almost always based on the legacy of Steve Jobs leave.
Affordable, Apple should soon have a new blood rather strong innovation on product thinking the next time?
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